Hong Kong – MIRROR member Jeremy Lee (Li Junjie) will celebrate his 31st birthday next Tuesday, Oct. 8, with a weeklong, interactive fan event transforming a shopping mall into a whimsical British-inspired village. The “Unicorn Town·Jeremy Lee Birthday Celebration 2026,” organized by his official fan club, runs from Friday through Oct. 13 at Metroplaza in Kwai Fong, offering the public a fantasy escape built around the singer’s artistic persona.
Themed as a collaborative town created by Lee and his fans—known as Unicorns—the exhibition invites visitors to explore six distinct zones, each blending dreamy English architecture with elements from Lee’s music catalog. Organizers aim to provide both photo opportunities and hands-on experiences that deepen the bond between the artist and his supporters.
Six Zones Offer Interactive Storytelling
At the entrance, “Unicorn Plaza” serves as the centerpiece, featuring a life-size cutout of Lee for commemorative photos. Nearby, “Jun Jun Post Office” showcases a plush toy version of Lee dressed as a town mayor, designed by local artist Yet_Daily. Fans can drop letters into a mailbox, which staff will deliver personally to the singer, while a Y2K-style hand-painted traffic mirror invites selfies.
In the “Mayor’s Office,” attendees can sit at an executive desk to browse a “Mayor’s Work Log” and read a handwritten message from Lee, displayed on the wall. A designated “Town Message Board” allows fans to leave notes. The “Rise In Love Boutique” displays costumes from Lee’s latest single “The Legend of the Black Snake” as well as outfits from his debut stage play, “Elephant’s Farewell 2.0.”
A relaxation area called “Black Snake Park” creates a surreal scene with Lee seated beside visitors and a black snake coiled behind him. The official merchandise shop, “UNI-MART,” sells limited-edition items both on-site and via pre-order.
Citywide Bus Campaign Extends the Celebration
Beyond the mall, the fan club has launched themed bus advertisements across Hong Kong, including a decorated double-decker on the KMB Route 1A. The bus, which began operating Sept. 1 and will run for a month, travels the length of Nathan Road with Lee’s birthday decorations and promotional images inside and out.
Broader Impact: Fandom as Placemaking
The exhibition reflects a growing trend among Asian pop fandoms to create immersive, narrative-driven events that transform public spaces into temporary brand worlds. For Lee, whose MIRROR group has dominated Cantopop charts, the “Unicorn Town” concept deepens his connection with fans by weaving his artistic identity into a tangible, shareable experience. As Hong Kong’s entertainment industry increasingly leans on fan engagement to sustain momentum, such events serve as both marketing tools and emotional touchpoints—blurring the line between concert merchandise and community building.
Fans unable to attend in person can follow the exhibition and bus routes through social media, where organizers plan to post daily updates and surprise content.
For those seeking related reading: MIRROR’s recent concert series “FEEL THE PASSION” and Jeremy Lee’s solo discography, including “The Legend of the Black Snake,” are available on major streaming platforms.
