Hong Kong pop star Alfred Hui partnered with rapper Brian of the group 24 Herbs for his first-ever live-stream sales event on Thursday evening, while also revealing plans to open a medical clinic with his sister later this year.
Hui, who rose to fame in the Cantopop scene, admitted to feeling nervous before the broadcast. In a lighthearted touch, he joked about wearing two pairs of trousers for the occasion. “Normally I wear two layers anyway—one of them is underwear,” he said. “I wasn’t worried Brian would drop an F-bomb during the stream. I was more afraid I’d join him in swearing.” The two longtime food enthusiasts expressed confidence that their shared love of cuisine would lead to an entertaining session.
Livestream Debut Marks New Trend Among Hong Kong Celebrities
The event, held via an unnamed e-commerce platform, reflects a growing trend among Hong Kong entertainers who are turning to livestream shopping to engage fans and generate revenue. Hui’s collaboration with Brian, known for his edgy hip-hop style, was seen as an unlikely pairing but one that capitalised on their mutual passion for food. Industry observers note that such cross-genre partnerships often attract wider audiences in the competitive live-streaming space.
Hui’s debut comes as many artists in the region diversify their income streams amid a post-pandemic recovery in live entertainment. Analysts say the live-commerce sector in Hong Kong remain robust, with celebrity endorsements driving significant sales for local and international brands.
Doctor Sister Partnership: A ‘One-Stop’ Medical Clinic
Beyond the digital stage, Hui shared updates on a more personal venture: a medical clinic he is opening with his older sister, a licensed physician. Located in North Point, the facility is expected to start full operations by the end of the year. “At this stage in my life, I feel I’ve accumulated enough experience to stand on my own,” Hui said in an interview. “So my sister and I decided to collaborate on a one-stop clinic.”
The singer expressed gratitude for public support and confirmed he would invite friends to the grand opening. He singled out close friend and fellow singer Joyce Cheng, whom he has not seen for some time. “The clinic location should be convenient for her,” Hui noted. “I hope she can find time to come—maybe even be my first patient. But honestly, I’d rather invite her for a game of mahjong.”
Hopes for Reunion with Joyce Cheng
Hui’s remarks highlighted continuing concern among fans about Cheng, who has been largely out of the public eye since taking a break from her career. Although members of the public frequently report spotting Cheng on Hong Kong streets, Hui admitted he has yet to “catch” her himself. “We only have limited contact through text messages,” he said. “She didn’t even show up at singer Tang Siu-hang’s birthday party.”
The artist’s candid update underscores the tight-knit but sometimes elusive nature of celebrity friendships in Hong Kong’s entertainment industry. Cheng’s absence from major events has fueled speculation, but both she and her representatives have maintained she is prioritising personal well-being.
Broader Implications: A Multifaceted Career Path
For Hui, the dual moves into e-commerce and healthcare mark a deliberate shift toward entrepreneurship. As a singer and actor, he has long balanced performance with business interests. The clinic venture, in particular, reflects a growing pattern among Hong Kong celebrities leveraging family expertise—such as medical or legal professionals—to launch service-oriented enterprises.
With his live-stream debut behind him and a clinic opening on the horizon, Hui appears poised to expand his influence beyond the stage. Whether Joyce Cheng will accept his invitation remains to be seen, but the singer’s persistence hints at a friendship that—like his career—is evolving in new directions.
