Rising television personality Chen Chun-ting, nominated for the Most Improved Male Artiste award at the upcoming 2025 TVB Anniversary Awards, made a high-profile, public appeal for support on Monday, posting a photograph with cinematic legend Chow Yun-fat to social media and asking the star to cast a vote in his favor. The candid request, shared by the actor via his social media accounts, immediately garnered significant attention, injecting a memorable moment into the competitive award season.
The actor, known for his work in the series Golden Forest, enthusiastically shared the encounter with the global icon. “Wow! Wow! Wow! It’s Chow Yun-fat!” Chen wrote in his caption accompanying the photo, adding a thank you to his “idol” for agreeing to a selfie. He then swiftly pivoted to his professional aspiration, asking Chow, often referred to affectionately as “Fat Gor” (Brother Fat), to remember to vote for him in the category.
Chen underlined his ballot position, stating, “Can you remember to vote for me? Most Improved Male Artiste, No. 1, Chen Chun-ting.” The 2025 TVB Anniversary Awards are among the most prestigious honors in Hong Kong’s television industry, recognizing excellence and popularity across various genres and disciplines. The Most Improved category specifically recognizes talent demonstrating significant professional growth and increased visibility over the past year.
Beyond campaigning for himself, Chen also leveraged the viral moment to promote his colleagues. He added a reminder for Chow and his followers to “Remember to vote for other Golden Forest cast members too! Thanks!” This collective approach highlights a sense of camaraderie amidst the intensely competitive environment of Hong Kong television dramas.
The interaction underscores the unique way contemporary nominees are utilizing social media platforms to engage directly with the public, and even other celebrities, to bolster their awards campaigns. While formal lobbying is common within the industry, securing a personal endorsement, even humorously requested, from an actor of Chow Yun-fat’s international stature represents an invaluable promotional opportunity. Chow Yun-fat, known globally for classic films like A Better Tomorrow and Crouching Tiger, Hidden Dragon, remains one of the most respected and influential figures in Asian cinema.
The TVB awards often serve as a significant barometer for career momentum in the region. A nomination alone signals an actor’s growing influence, but a win in a category like Most Improved Male Artiste can dramatically open doors to larger roles and greater industry recognition. The results of the 2025 awards, which rely on a combination of professional judging and public voting, are highly anticipated by industry watchers and fans alike. Chen Chun-ting’s bold strategy has certainly ensured his name is part of the conversation leading up to the final vote.
