WONG CHUK HANG, Hong Kong — Twenty-seven-year-old Yumi Su, daughter of Hong Kong entertainers Su Zhiwei and Liu Xiaohui, made her entrepreneurial debut Tuesday with the grand opening of SoYumi Bakery, a seven-figure joint venture with friends that marks her first physical retail outlet inside a shopping mall in this southern district.
Standing alongside her parents and 19-year-old sister, Yumi cut the ribbon and sliced a celebratory cake, briefly breaking into tears as she thanked family and friends for their support. The moment cemented her transition from celebrity offspring to “Junior So Boss,” a title she playfully adopted to distinguish herself from her father, who has long been known in entertainment circles as “So Boss” for his own string of business investments.
Su Zhiwei, a veteran singer and actor, has coached his daughter on negotiation tactics, financial statement analysis, and budget planning — skills he accumulated over decades of running ventures. But he stressed that his expectations are modest. “I don’t need her to make a fortune,” he said. “Breaking even is good enough. The most important thing is quality — use real, honest ingredients. Never cut corners to lower costs. That’s how you build a lasting brand.”
Yumi revealed that the bakery was assembled in just over a month, with no request for parental funding. Instead, the family contributed in other ways. “Dad taught me how to manage the numbers,” she said. “Mom is the official taste tester — nothing gets approved without her say-so. My sister even worked as a packer for one day and sketched out designs for our egg yolk pastries. Knowing Dad has to watch his figure for upcoming shows, I’m also developing low-sugar desserts for him.”
Liu Xiaohui, a former singer, described her daughter’s hands-on work ethic. “She cleans the workshop herself every day — even scrubbing the drains,” Liu said with a laugh. Yumi joked that she is the bakery’s “high-level odd-job worker.” Her mother offered encouragement for the entrepreneurial road ahead: “As long as you stay positive and help others, you’ll never be afraid of challenges.”
Liu herself recently returned from a Taoist retreat in mainland China, where she completed a seven-day fast known as bigu, a practice intended to cleanse the body and spirit. The regimen helped her shed nearly 15 pounds and improved her overall health, she said, adding that she will continue exploring wellness and longevity methods.
SoYumi Bakery enters a competitive Hong Kong pastry market, but the Su family’s blend of showbiz savvy, hands-on production, and an insistence on ingredient integrity may give the brand an edge. For Yumi, the shop is not just a business — it is the first brick in a local bakery label she hopes to grow.
As she wiped away tears of gratitude, the new “Junior So Boss” made clear that her father’s most important lesson wasn’t about profit margins. “He told me to treat people fairly, make good food, and stay humble. That’s the real recipe.”