Shenzhen, China – Hong Kong actress Charmaine Sheh, fresh off her triumphant turn in the hit drama “The Queen of News,” is rapidly becoming the queen of advertising. She made a glittering appearance at a brand event in Shenzhen on Monday evening, sharing the stage with music legend Alan Tam, actor Joe Ma, singer Chiu Chun-shing, and veteran host Eric Tsang. The gathering highlighted the enduring star power of Hong Kong’s entertainment elite as they pivot between acting, music, and commercial endorsements.
Sheh, who has amassed a slew of new advertising deals following her award-winning performance, told reporters that acting remains her first love. “I think filming dramas is more fun because you can breathe life into a character,” she said. “When a series and its role become very popular, it gives me the opportunity to also work as a brand ambassador.” Her candid remarks underline a growing trend among top-tier Asian celebrities: leveraging on-screen success into lucrative, off-screen partnerships.
The evening sparked talk of a potential on-screen collaboration. Sheh, who has been in the industry for decades, revealed she had never worked directly with Alan Tam, despite once appearing in the same music video without any scenes together. “I would love to act in a drama with him,” she said with a smile, before jokingly adding, “But I wouldn’t dare sing with him.” Tam, attending the event as a shareholder of the brand, returned the compliment. “She is beautiful, has great skin, and is both talented and popular with audiences,” he said. “If the chance arises, I would like to invite her to appear in my next music video.”
Tam, 73, is currently deep in rehearsals for an upcoming concert. He noted he had already selected around 100 songs for the setlist, though he admitted it would be nearly impossible to perform them all due to the sheer volume. The veteran singer’s continued activity underscores his lasting influence across generations of fans.
Meanwhile, Joe Ma, the event’s former ambassador, shared his personal anti-aging regime. He admitted that many men neglect skincare but stressed his own commitment to grooming. “Besides regular exercise, I also spend time on facial rejuvenation to maintain a good appearance and keep my skin looking youthful,” Ma explained.
Rising star Chiu Chun-shing, currently filming the long-running sitcom “Come Home Love: Lo and Behold,” confessed to feeling nervous during his first major television role. He credited singer and actress Canny Leung for guiding him on how to adapt and improvise on set.
The event in Shenzhen signals a robust recovery in the live entertainment and brand marketing sector across Greater China, with veteran stars like Sheh and Tam proving that age and experience remain valuable currencies in the attention economy. For audiences, the takeaway is clear: whether through drama, music, or commercials, these artists are adapting—and thriving—in an ever-changing landscape.
