TVB’s Jade Channel has released its weekly ratings for the period from September 28 to October 4, which included China’s National Day on October 1. The live broadcast of the National Day fireworks gala, presented by Sun Life, took the top spot with a peak of 24.5 rating points, equivalent to 1.58 million viewers across all platforms, making it the most-watched program of the week.
The week’s lineup also featured strong showings from a variety of genres. The information program “East West Look” followed with 21.8 points (1.40 million viewers), maintaining its appeal as a daily news magazine. The forensic drama “Dead Evidence,” starring Cheuk Lok-yin, Ma Kwan-tung, Wai Ka-hung, and Jinny Ho, continued its upward trend with a third consecutive weekly increase to 21.2 points (1.37 million viewers), indicating growing interest in its crime-solving storylines. The sitcom “Love Home: Three Generations of Sweets,” featuring Che Cheung-wan, Jinny Ho, and Irene Lee, earned 15.5 points (1 million viewers), a marginal drop of 0.1 point from the previous week, but remains a steady favourite. Acquired series “Kill of a Hundred Flowers” attracted 14.7 points (950,000 viewers), while the travelogue “Blue Friend: Travel Friend Vancouver Edition,” hosted by Wong Cho-lam, secured 12.4 points (800,000 viewers).
Weekend programming saw considerable viewership. On Saturday, the local series “Hong Kong Series: Small Spaces Are Best” achieved 16.3 points (1.05 million viewers), followed by the action film “G Storm” with 17.1 points (1.10 million viewers). Sunday’s variety show “Test It for Real,” hosted by a panel including Elaine Kong, Chu Man-hon, and Cheung Chak-lam, tied with “Dead Evidence” at 21.2 points (1.37 million viewers) for the weekend’s top rating. “Goddess Matching Program 2,” emceed by Bob Lam, drew 18.7 points (1.20 million viewers). The new travel series “Fun in Macau,” fronted by Ho Kwong-pui and the female group MYNT, posted 15.1 points (970,000 viewers). The week closed with “Weekly Stars” at 12.7 points (810,000 viewers).
These ratings provide a snapshot of audience preferences. The fireworks gala’s dominance highlights the appeal of live national events, while the steady climb of “Dead Evidence” demonstrates the power of serialized drama. TVB Jade can use this data to guide programming decisions, focusing on content that engages viewers. The cross-platform nature of the ratings also reflects modern viewing habits, offering insights for the broadcaster’s strategy.