HONG KONG—Television personality Joey Tai (戴祖儀) intensified her campaign for the prestigious TVB Anniversary Awards 2025 on Monday, personally canvassing in the bustling Causeway Bay area of Hong Kong to lobby for votes across several categories, including the hotly contested Most Improved Female Artiste award.
Tai, accompanied by a promotional stand emblazoned with the moniker “Perfect Talented Woman,” distributed cookies and flyers containing QR codes as she rallied public support for her nominations. The concerted effort underscores the competitive nature of the annual awards ceremony, where TVB recognizes excellence across acting, hosting, and musical achievements.
Embracing Breakthrough Roles and Musical Success
In an interview during her street campaign, Tai radiated confidence regarding her performance this past year, despite the pressures of juggling multiple projects. She confirmed this campaign stop was the latest in a series of promotional efforts coordinated with her team, noting that most of her customized merchandise had already been distributed to supporters.
Her current nominations span three key areas: Most Improved Female Artiste, Best Host, and Best TV Song. Tai, nominated for the improvement award for the sixth time, expressed a profound desire to clinch the accolade finally. “I am genuinely satisfied with my achievements this year,” she stated. “Beyond my filming schedule, including the drama Forensic Heroes 12, I ventured into songwriting with my track ‘Goddess Love-Stress’ (女神戀愛惱), which has received a very positive response.”
However, the journey was not without its trials. Tai recounted the mental exhaustion she experienced while filming Forensic Heroes 12, noting that the character demanded a psyche drastically different from her own. “There were moments when filming felt absolutely overwhelming,” she admitted.
Tai also addressed a lighthearted comment made by a competitor who joked that her promotional stand was so reusable she could simply update the QR code for next year’s campaign. Tai took the remark in good humor but emphasized her fierce determination to win this year, especially the Most Improved Female Artiste and the Song awards. She hinted at a daring fashion choice for the ceremony, promising a “healthy” and strategically “cool” evening gown: “I’m trying on the dress the day after tomorrow. I hope it works out; this time, what should be revealed will be revealed. My cleavage will be cool.”
Navigating Industry Talk and Relationship Advice
When asked about a recent viral video showing fellow TVB colleague Yumi Chung (鍾柔美) and actor Leo Liu (劉展霆) in a seemingly intimate moment, Tai appeared initially surprised, saying “Oh,” before admitting she was unaware of the footage.
Tai, who recently worked with Chung on The Airport Strikers II, praised the younger actress’s dedication to balancing a demanding career with rigorous academic pursuits. She added that she had never witnessed Liu picking up or dropping off Chung.
Having previously collaborated with Liu on the show Mission Impossible, Tai complimented his work ethic. Regarding relationships in general, Tai maintains a boundary, humorously stating, “If [Yumi] were to tell me about her dating life, I would universally advise her to break up.” More seriously, she concluded with a generalized blessing for all colleagues: “This is a time of dating freedom. Choosing what is best for oneself is paramount. My best wishes to them.”
Tai’s vigorous campaign highlights the intense personal investment artistes place in securing recognition for their year-long efforts, often relying on self-promotion to sway public voters. The forthcoming awards promise to be a glamorous and highly competitive affair, with the winners often seeing a significant boost in career trajectory.
