Hong Kong Pop Star Anson Lo Redirects Concert Proceeds to Blaze Victims

HONG KONG – The tragic fire at Tai Po’s Wang Fuk Court has seen the confirmed death toll increase to 156, with approximately 30 individuals still unaccounted for, prompting a substantial response from the entertainment community. Members of the popular boy band MIRROR have mobilized various support efforts, notably including singer Anson Lo (Lu Hon-ting). The artist recently announced a significant philanthropic initiative, directing profits from his upcoming concert and album sales to aid those impacted by the devastating residential blaze.

Lo, known affectionately by his fans (called Shen Tu) for his active engagement, contributed HK$1 million in personal funds and sent private correspondence offering solace to affected fans. Expanding the effort, his management agency, MakerVille, confirmed Friday that all proceeds generated from the initial performance of the upcoming Anson Lo “Kingdom” Live 2025 tour and the associated album, KINGDOM, will be donated entirely to a local fundraising platform dedicated to supporting the fire victims.

MakerVille released a formal statement via social media on Friday reassuring the public that the highly-anticipated concert series will proceed as scheduled. However, the agency concurrently requested that fans and well-wishers refrain from sending traditional tributes such as floral arrangements, personalized gifts, or concert support items typically associated with such major events.

“We sincerely urge everyone to transform these intentions into monetary donations,” the statement urged, emphasizing the immediate need for collective support for the citizens affected by the crisis. “We will continue to accompany everyone through this difficult time with music.”

The decision to redirect funds underscores a broader push within Hong Kong’s celebrity circles to offer tangible assistance following the disaster. By converting anticipated revenue streams and traditional fan expressions into direct financial aid, Lo and MakerVille hope to maximize resources for housing assistance, medical care, and recovery efforts for the hundreds displaced or grieving.

Addressing Community Needs

The immediate shift in the concert’s financial structure serves as a model for utilizing high-profile events for urgent disaster relief. Rather than cancel or postpone, the team integrated the fundraising mandate directly into the promotional strategy, appealing to the strong base of MIRROR fans who are known for their passionate loyalty and activism.

This kind of celebrity-led fundraising leverages significant public visibility to draw attention to essential community needs following large-scale tragedies. While the Tai Po fire remains under investigation, the humanitarian response focuses on providing immediate, sustained assistance to the victims and their families as they navigate loss and displacement.

Lo’s initiative ensures that the commercial success of his highly anticipated 2025 concert run will have a direct, measurable impact on the recovery efforts currently underway in the affected district. Fans wishing to contribute further are encouraged to donate directly to recognized local relief organizations aiding the Tai Po community. The concert is expected to draw massive crowds, effectively transforming the initial performance into a large-scale fundraising event.