HONG KONG — Singer and entrepreneur Cally Kwong made a compelling case for the enduring power of personal service in the beauty sector, stating that the industry’s reliance on human interaction makes it uniquely resistant to displacement by artificial intelligence.
Kwong, speaking on Thursday at the Hong Kong Cosmetic Industry Association’s 46th anniversary and 23rd inauguration ceremony, was joined by fellow entertainers So Chi-wai and Lee Sze-kit. The former singer revealed she has invested in beauty salons over the past two years, emphasizing that beauty and hairdressing are daily necessities, particularly for women.
AI vs. The Human Touch
While many industries are shifting online or facing the prospect of automation, Kwong argued that the beauty business remains heavily dependent on person-to-person contact and the warmth of interaction. She noted that consumers worry about machines malfunctioning or applying incorrect pressure, making the skilled hands of a human professional difficult to replace.
“Customers fear losing control of a machine, or that it might use the wrong amount of force,” Kwong said. “The human element is still essential, and as long as you explore the field carefully, there is still tremendous potential.”
Confidence in Hong Kong’s Appeal
Turning to the broader economic landscape, Kwong expressed strong confidence in Hong Kong’s future despite a recent trend of residents heading north to mainland cities for shopping and leisure. She believes the city retains its competitive edge as long as it delivers top-tier service.
She highlighted the influx of mainland tourists during the recent National Day holiday as evidence of Hong Kong’s lasting appeal. Kwong pointed to the city’s attention to service details, high-end experiences, and facial care expertise as unique competitive advantages that cannot be easily replicated elsewhere.
A Life Beyond the Stage
When asked about the possibility of a long-awaited comeback concert, Kwong admitted that the prospect is daunting. She explained that her recent National Day performance required her to pause all other work to fully prepare her vocals. A full-scale concert, she said, is not something she can currently consider.
Citing her busy schedule with district arts and cultural initiatives alongside her business ventures, Kwong laughed at the contrast between being a spectator and a performer.
“Now I can enjoy supporting my friends’ concerts and cheer from the audience,” she said. “But if I had to perform myself, the pressure would be immense. I think staying behind the scenes is the most suitable role for me now.”
Despite stepping back from the spotlight, Kwong’s public appearances continue to stir anticipation among fans who hope to see her sing again—a testament to her enduring popularity and the affection Hong Kong audiences still hold for her.
