From TVB Star to Entrepreneur: Phoebe Sin Opens Up About Leaving TVB, Finding Her Own Identity

Hong Kong actress Phoebe Sin, known for her marriage to actor Ruco Chan, confirms she has parted ways with TVB after nearly a decade, and reveals how motherhood and a new skincare brand are reshaping her sense of self.

Hong Kong – Former Miss Hong Kong contestant and actress Phoebe Sin has confirmed she has ended her long-standing contract with TVB, marking a significant shift in a career that once placed her in the spotlight of Hong Kong’s top television network. The announcement came during an appearance on a web talk show hosted by actress Nancy Chan, where Sin discussed her transition from screen personality to entrepreneur and mother.

Sin, who married actor Ruco Chan in 2018 and gave birth to their daughter, Nora (nicknamed “Little Piggy”), admitted that her on-screen appearances had dwindled as she focused on family life. But her departure from TVB, she said, was a deliberate move to pursue a new chapter: building a skincare brand that represents her family’s values and her own aspirations.

From Homemade Soap to a Family Brand

The idea for the label, Sin explained, sprouted from a simple, heartfelt gesture. She began making handmade soaps and eczema creams for her daughter to give to classmates. That small project soon evolved into a vision for a brand that could symbolize her family of three. Over two years, Sin dedicated herself to researching and formulating a facial toner that would meet the exacting standards of her husband, who she described as both a demanding tester and a source of creative inspiration.

“He is absolutely the unsung hero behind the scenes,” Sin said of Chan. “He’s the number one product tester and my muse for ideas.”

The brand is more than a business venture, Sin emphasized. She hopes to one day pass it on to her daughter. “I want Nora to see how her mother works hard to build something meaningful,” she said. “And through the process, she can learn about perseverance and passion.”

For years, Sin has been publicly identified primarily as “Ruco Chan’s wife” or “Little Piggy’s mom.” In the interview, she acknowledged that these labels once made her question whether she was losing her own identity.

“I used to wonder, ‘Am I still Phoebe?’” she admitted. “But over time, I realized these roles don’t diminish me—they enrich my life. They have made me who I am today.”

Sin’s candid reflection resonates with many women balancing career, family, and personal ambition. Her journey underscores a broader trend among Hong Kong entertainers who are redefining success beyond the traditional TVB star system.

Moving Forward: Independence and Legacy

Now a free agent, Sin says she is open to selective acting projects but is prioritizing her label’s growth. Her story offers a relatable takeaway: that reinvention—whether leaving a long-term job or starting a business from scratch—can be both daunting and liberating.

As she navigates motherhood, entrepreneurship, and public perception, Sin appears determined to write her own narrative—one where being “Mrs. Chan” is just one chapter, not the whole book.

For more on Hong Kong entertainment figures turning to entrepreneurship, read about other former TVB artists who have launched successful lifestyle brands in recent years.