Hong Kong singer-songwriter Aska Cheung is shedding his clean-cut image with a provocative new single and music video, openly admitting his record label wants him to be “naughtier.”
Cheung, known to fans as Aska, appeared on Metro Radio’s Life Is Good program hosted by Cheng Hoi-yan to promote his latest release, Lohas Path (樂活道). During the interview, the artist said he hopes the track will allow listeners to see a different side of his artistry—one that is more sensual and fluid than his previous work.
Lyrical Challenge Demands a New Approach
Cheung revealed that the song’s lyrics are unusually dense, making the first recording session a struggle. “I wanted to pronounce every syllable clearly, but it was really difficult to read through at first,” he said. However, producer T-Ma pushed back, telling the singer that overly precise articulation would clash with the track’s intended style. After adjustments, Cheung adopted a looser, more flowing vocal delivery that he says better suits the mood of the song.
Music Video Pushes Boundaries
The visual component goes even further. The music video for Lohas Path features Cheung in close-up intimate dance sequences with a female co-star, including body contact and near-kissing shots. The singer laughed off the shift, calling his evolving image “naughtier and naughtier.” He said the overall aesthetic now aligns with the song’s vibe, adding a layer of sexiness he hasn’t shown before.
Cheung also disclosed that his management company has long pushed him to break out of his “too proper” public persona. “They told me I’m not naughty enough,” he recalled. When he finally took the opportunity to experiment, colleagues were blunt: they said he “couldn’t pull off the bad-boy look.”
On-Screen Romance: Limits and Preparations
Asked whether he has a personal boundary when it comes to sexy content, Cheung said it depends on the script’s needs. But he added that, so far, he has not even filmed an on-screen kiss for a drama. If offered an intimate scene, he would take practical steps: “I’d make sure to take care of personal hygiene first, and we’d choreograph the body movements carefully so the co-star doesn’t feel uncomfortable.”
Broader Industry Shift?
Cheung’s willingness to embrace a more daring image reflects a broader trend in Hong Kong’s entertainment scene, where younger artists are increasingly moving away from the squeaky-clean personas that dominated earlier eras. As streaming platforms and social media reward authenticity and risk-taking, stars like Cheung are testing how far they can stretch their brand without alienating core fans.
Lohas Path is now available on major streaming platforms. Fans can expect more surprises as Cheung continues to explore what he calls “the naughtier side” of his musical identity.
