HONG KONG – Continuing a familial legacy with a major global fast-food brand, Constance Chan, daughter of Cantopop superstar Eason Chan, has prominently launched her second Cantonese single promoting the restaurant chain’s signature all-day breakfast menu. The young artist not only starred in the promotional campaign for the highly anticipated return of the popular breakfast item but also contributed to composing the jingle, titled “Newcomer Alike” (新人一樣), marking a vibrant start to the new year.
The release of “Newcomer Alike” signals a refreshingly upbeat shift for Constance, whose previous work often leaned toward more personalized and introspective musical styles. The track, penned by celebrated lyricist Wyman Wong, aims to inject listeners with a sense of renewed energy, aligning with the campaign’s objective of delivering a “fresh and vibrant feel” to morning routines.
Maintaining a Familiar Partnership
The collaboration deepens the relationship between the Chan family and the fast-food giant, an association famously cemented by Eason Chan’s long-standing endorsements. His rendition of the brand’s global theme, featuring the ubiquitous “BA DA BA BA BA, I’m lovin’ it,” became synonymous with the brand across the region. Now, his daughter is carving out her own space with the popular chain, starting with the revitalization of their breakfast offering.
During the shoot for the promotional video, Constance was reportedly seen driving around while performing the upbeat track, symbolizing a carefree welcoming of new flavors and experiences. The artist expressed her personal connection to the breakfast offering, confirming she is a dedicated consumer.
“Having the all-day breakfast on New Year’s Day has become one of my essential rituals with my friends after the countdown,” Constance commented. “It symbolizes a vigorous beginning to the new year! I’m absolutely delighted to have this opportunity to accompany everyone through this beautiful new day with my song, joining everyone in embracing the old and welcoming the new.”
The Significance of “Newcomer Alike”
For Constance, the release is significant, marking only her second endeavor in Cantonese music and her first major contribution to commercial composition. While many rising artists struggle to find their unique voice, this venture demonstrates her versatility, pivoting from her usual introspective style to embrace a more lighthearted, universally appealing pop track.
The track’s timing is strategic, coinciding with the popular relaunch of the all-day breakfast—a staple menu item that generates considerable annual consumer anticipation. By leveraging Constance’s fresh, youthful image and the legacy of her father’s successful endorsements, the brand seeks to capture both generational nostalgia and youthful optimism for the year ahead.
The track and campaign are already garnering significant attention across Hong Kong’s entertainment and advertising sectors, highlighting how familial influence can successfully translate into highly visible commercial collaborations. As “Newcomer Alike” begins its rotation, it’s poised not only to become the soundtrack to many morning commutes but also to cement Constance Chan as a versatile new voice in the competitive Cantopop landscape.
