The inaugural night of the 2025 MAMA Awards ceremony in Hong Kong on Thursday became a platform for poignant expressions of sympathy, as Mandopop idols from globally recognized K-pop groups used their acceptance speeches to acknowledge recent tragedies in mainland China. Held at the new Kai Tak Sports Park Main Stadium, the event saw members of prominent girl groups aespa and (G)I-DLE deliver heartfelt messages in Mandarin Chinese after receiving the Fans’ Choice Award, extending condolences to victims and heroes of devastating fires.
Ningning, the Chinese member of the K-pop sensation aespa, utilized her moment at the podium following the group’s win to directly address the recent calamities. Speaking in Putonghua, she conveyed profound grief for those impacted, stating, “I extend my deepest condolences to all the compatriots who perished in the recent fire incidents, and offer my highest respect to the firefighters.” Her remarks immediately resonated across social media platforms, underscoring the artists’ connection to events impacting their home country.
Similarly, fellow K-pop group (G)I-DLE, which had recently made news for donating 1 million Chinese Yuan to relief efforts, also secured the Fans’ Choice Award. Yuqi, the group’s Chinese member, echoed the sentiment of compassion when she accepted the honor. Also speaking in Mandarin, Yuqi offered solace to those affected by the fires, expressing solidarity and hope for swift recovery. She encouraged the audience and fans to provide support where possible, urging those with the means to help the victims navigate this challenging period.
Art and Empathy Intersect on the Global Stage
The MAMA Awards, recognized as one of Asia’s most significant music events, traditionally celebrates achievements in K-pop and Asian music. However, the decision by these artists to use a heavily publicized international event to address domestic crises highlights a growing trend among celebrity figures to integrate philanthropic messages and social awareness into their public appearances.
For both aespa and (G)I-DLE, the gesture moved beyond the typical glamorous acceptance speech, injecting a moment of solemn reflection into the entertainment spectacle. This public demonstration of empathy by high-profile figures serves to keep the focus on ongoing critical events and helps mobilize public awareness and support for disaster relief initiatives. The artists’ use of their native language further amplified the sincerity, ensuring an immediate and direct emotional connection with audiences across Greater China.
The Role of Celebrity in Disaster Relief
The actions taken by artists like Ningning and Yuqi, especially following the substantial financial contribution made by (G)I-DLE, demonstrate the powerful role celebrity influence plays in disaster response. Such public appeals can often galvanize fanbases into action, inspiring volunteer efforts and further financial contributions towards rebuilding communities and assisting affected families.
As the music industry continues its global expansion, the integration of social responsibility into awards show narratives reinforces the notion that cultural figures are not just entertainers but significant societal communicators. The outpouring of support seen at the MAMA Awards underscores the shared humanitarian values that transcend entertainment borders.











