Hong Kong pop sensation Ivy So of the popular girl group COLLAR launched the festive season at a major commercial center, spearheading the promotion for its “Sweetmas” holiday theme event. The singer drew large crowds while introducing various photo opportunities and engaging with fans through interactive games, even performing a special, Christmas-infused rendition of COLLAR’s hit song, Riding High. The appearance officially marked the start of holiday festivities at the venue, blending celebrity excitement with seasonal cheer.
The central attraction of the event was a series of massive holiday-themed candy installations, which immediately captured the attention of So. Expressing her enthusiasm for the holidays, she remarked on the immersive atmosphere. “I naturally love the sweet ambiance of Christmastime. Being here feels like stepping into a candy wonderland; the tiny candies we usually see have all been transformed into giant, adorable versions. It’s truly surprising and wonderful,” she commented.
When asked to pick her favorite candy character among the installations, the singer admitted to finding it difficult to choose, citing a wide array of nostalgic treats. “There are so many candies here that I’ve eaten since I was little, like gummy worms and little smiling bears. I want to choose them all!” she shared playfully. However, she ultimately highlighted the interactive nature of one specific display. “If I must pick the cutest, it has to be the Christmas pudding with all the different expressions. Just tapping the box makes a variety of adorable, ‘cute-bomb’ faces appear. Everyone visiting needs to make sure they find their favorite sweet character for a memorable photo.”
Despite the delightful atmosphere, So acknowledged the relentless schedule typical of a high-profile performer during the holiday season. The singer revealed that for the past few years, her December calendar has been consistently booked with professional obligations. Currently, she is deeply involved in rehearsals for the upcoming New Year’s Eve countdown performance, a major commitment that requires intense preparation.
Reflecting on her personal wishes for the holidays, So mentioned the cherished tradition of sharing a festive meal. She expressed a dual desire to enjoy a large holiday feast with both her family and her COLLAR bandmates. However, she conceded that strict performance diets and demanding schedules meant that such indulgences would have to be postponed temporarily while focusing on the high-energy demands of the end-of-year shows. Her commitment underscores the professional sacrifices often required during peak performance periods, prioritizing entertainment delivery over personal relaxation and revelry.
The event, which successfully married pop culture appeal with seasonal merchandising, demonstrated the effective strategy of using high-profile endorsements to drive foot traffic and interaction during key consumer periods. Fans left the mall with both holiday memories and an energized start to the winter season, propelled by the enthusiasm of one of Hong Kong’s most popular idols.